International Strategic Communications Research
In an increasingly globalised world, the strategic understanding and employment of international communications has become a priority for states. Understanding how governments and home publics communicate with foreign publics has become an important but challenging research issue – and one with real-world implications. The opinions, attitudes and behaviour of people abroad matters to states because they have genuine impact on the delivery of economic and foreign policy objectives.
Mappa Mundi Consulting conducts and manages bespoke strategic communications research as a first step towards refining related strategies. Mappa Mundi’s partners have extensive experience researching in the fields of public diplomacy and cultural relations – and offer a range of services including national communications audits and strategic assessments.
For further information please contact Philip Fiske de Gouveia at philip@mappamundiconsulting.com
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