Online Network Engagement
Web 2.0 and the introduction of citizen media have empowered people everywhere to spread their message through blogs, boards, streamed video and live chat. Social networks, virtual communities and content aggregation sites all have the potential to enhance, or inhibit, the spread of knowledge, ideas and messages.
The result of these developments is that:
• An organisation has many more ways of communicating with its chosen audience.
• Potential audiences have access to many more voices or opinions than previously.
Mappa Mundi provides strategic consulting advice on navigating the options for influence as growth in virtual networking and Web 2.0 lowers barriers to communication around the world. This service offers both advice on online communication and staff training. Our online engagement strategies have been developed through a combination of practical experience of online engagement strategy, and peer-reviewed academic study.
For more information about developing strategies for online communication or to train staff in effective online engagement contact: Dr. Ali Fisher at ali@mappamundiconsulting.com
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